Scale of Virtual Communities for Business Development by Bharathi Keswani & Sourabhi Chaturvedi (English)

  The scale is a 26 items scale and it covers the various areas of any organization, they are nature of work, income, security, supervision on organizational and personal aspects, colleagues and co-workers, promotional and training opportunities, welfare activities, union-management relation and company policies. The scale is scored according to Likert’s principle of summated ratings. The higher the score, greater is the job satisfaction. It is also a highly reliable and valid instrument with standard score norm.

It contains 19 items on seven point rating scale, which measure motivational climate through five factors, namely, concern for employees, optimum use of abilities, opportunity to command, stimulating work and cordial interpersonal relations.