Scale of Virtual Communities for Business Development by Bharathi Keswani & Sourabhi Chaturvedi (English)

  The scale is a 26 items scale and it covers the various areas of any organization, they are nature of work, income, security, supervision on organizational and personal aspects, colleagues and co-workers, promotional and training opportunities, welfare activities, union-management relation and company policies. The scale is scored according to Likert’s principle of summated ratings. The higher the score, greater is the job satisfaction. It is also a highly reliable and valid instrument with standard score norm.

This scale consists 47 items. It is standardized on 300 executives in varied organizations. It is measuring 9 factors: non compliance-compliance, disloyalty-loyalty, self-centered-organization centered, pretentions-non pretentions, deceptive credible, manipulative-non manipulative, high power orientation-low power orientation, impractical=practical, illegitimate interests-legitimate interests.