Humour Effectiveness in Advertising by Upinder Dhar (English)

It contains 20 items on five-point response alternatives and it can be successfully used for screening out individuals who have low team orientation and are likely to have inhibiting influence on the performance of a team on Three factors: dependability, cooperation and sharing.

        This scale consists 35 items divided into Five Dimensions—I. Caring, II. Civility, III. Compassion, IV. Convication and V. Charity. It was administered on age group 25-50 years Adults.