B-School Brand-image Profile by Pragya Keshar, Santosh Dhar, & Upindhar Dhar (English)
This scale consists of 76 items divided into nine dimensions and they are 1. Admission procedure, 2. Location, 3. Institute Industry Interface, 4. Faculty experience, 5. Placement opportunities, 6. Academic ambience, 7. Leadership, 8. Brand positioning, and 9. Sports activities. This test is developed on the students and faculty of various B-Schools.
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Compare101-TR- (1 set includes 25 reusable question booklets, 100 answer sheets, scoring key and manual)
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