Interest in Advertising Effectiveness by Saurabhi Chaturvedi and Rishu Roy (English)

It contains 19 items on seven point rating scale, which measure motivational climate through five factors, namely, concern for employees, optimum use of abilities, opportunity to command, stimulating work and cordial interpersonal relations.

It is designed to identify the entrepreneurship qualities of youth through six sub-tests — (i) self perception of entrepreneurship traits, (ii) organizational ability and management skills, (iii) personality maturity, (iv) executive reaction pattern, (v) human relations, and (vi) human engineering. It contains 180 items and time schedule is 150 minutes. It was found highly reliable and valid.