Mobile Handsets Brand Image Profile by Jagdish Bhagwat and Upinder Dhar (English)
This scale consists 32 items divided into six factors: I. Contemporary, II. Dependable, III. Flexible, IV. Impressive, V. Worth, VI. Stylish and developed on young adults (18+).
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Compare101-TR-(1 set includes 100 consumable question booklets, scoring key, 100 profile sheets and a manual)
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