Mobile Handsets Brand Image Profile by Jagdish Bhagwat and Upinder Dhar (English)
This scale consists 32 items divided into six factors: I. Contemporary, II. Dependable, III. Flexible, IV. Impressive, V. Worth, VI. Stylish and developed on young adults (18+).
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Compare101-TR-(1 set includes 100 consumable question booklets, scoring key, 100 profile sheets and a manual)
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The scale consists 43 items in Six Dimensions, namely, I Conductive, II. Adaptive, III. Purposeful, IV. Comprehensible, V. Observant, VI. Proactive and Fourteen Factors: I. Aptness, II. Appraisal, III. Attuness, IV. Empowerment, V. Accessible, VI. Futuristic, VII. Interactive, VIII. Learness Focused IX. Optimal Utilization, X. Explicit, XI. Flexible, XII. Congenial, XIII. Innovation, XIV. Updation. It was administered on 300 respondents across different organizations.
SKU: O020
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